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Selasa, 22 Mei 2012

Marketing Research Specialists

Asst. Prof. Dr.Panisa Mechinda
Office : Room 54300 Business Building 4 3rd Floor
Phone : 02-5494818, 081-8444660
Email : lpanisa@yahoo.com

Education:
  • 2003 : Ph.D. in Marketing (International Program) Thammasat University
  • 1999 : Master of Science in Marketing (International Program) Thammasat University
  • 1999 : Master of Business Administration (International Program) Assumption University
  • 1992 : Bachelor of Arts (French) Thammasat University
Research Area:
  • Marketing, Consumer Behavior
  • Services Marketing
  • Tourism
Working Experience
  • Lecturer at Faculty of Business Administration Rajamangala University of Technology Thanyaburi
  • Thai Airways International Company Limited
Course Teaching
  1. Marketing Research
  2. Marketing Strategies and Planning
  3. Consumer Behavior
  4. Principles of Marketing
Selected Publications
  1. "The Impact of Perceived Value on Spa Loyalty and Its Moderating effect of Destination Equity" in Journal of Business and Economic Research (2009), December, issue IBER
  2. "An Examination of Tourists' Loyalty towards Medical Tourism in Pattaya, Thailand" in Journal of Business and Economic Research (2010), January, issue IBER
  3. "Determinants of customer-oriented behavior in a health care context" in Journal of Service Management (2009) vol.20 no.1
  4. "An Examination of Tourist's Attitudinal and Behavioral Loyalty : Comparison between Domestics and International Tourists" in Journal of Vacation Marketing (2009) vol.15 issue 2 (the 2nd Quarter)
  5. Publication : "An Exploratory Study of Thai and Foreign Tourists' Loyalty toward Bangkok" in Sasin Journal of Management (2006) vol.12 no.1
  6. "An Exploratory Study of Thai and Foreign Tourists' Loyalty toward Tourism Destination in Chonburi Province" ในวารสาร วิทยาการจัดการ มหาวิทยาลัยขอนแก่น ปีที่ 3 ฉบับที่ 1 เดือนมกราคม-มิถุนายน 2549
  7. "The Study of Tourists Perception toward Ubon Ratchani Province, Thailand and Passing Chong-Mek to Champasak Province, Laos People's Democration Republic" in Journal of Global Business Review, Vol 8, August 2006

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