Marketing Research Specialists
20.18
Ringga Arie Suryadi
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Asst. Prof. Dr.Panisa Mechinda
Office : |
Room 54300 Business Building 4 3rd Floor |
Phone : |
02-5494818, 081-8444660 |
Email : |
lpanisa@yahoo.com |
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Education: |
- 2003 : Ph.D. in Marketing (International Program) Thammasat University
- 1999 : Master of Science in Marketing (International Program) Thammasat University
- 1999 : Master of Business Administration (International Program) Assumption University
- 1992 : Bachelor of Arts (French) Thammasat University
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Research Area: |
- Marketing, Consumer Behavior
- Services Marketing
- Tourism
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Working Experience |
- Lecturer at Faculty of Business Administration Rajamangala University of Technology Thanyaburi
- Thai Airways International Company Limited
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Course Teaching |
- Marketing Research
- Marketing Strategies and Planning
- Consumer Behavior
- Principles of Marketing
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Selected Publications |
- "The Impact of Perceived Value on Spa Loyalty and Its
Moderating effect of Destination Equity" in Journal of Business and
Economic Research (2009), December, issue IBER
- "An Examination
of Tourists' Loyalty towards Medical Tourism in Pattaya, Thailand" in
Journal of Business and Economic Research (2010), January, issue IBER
- "Determinants of customer-oriented behavior in a health care context" in Journal of Service Management (2009) vol.20 no.1
- "An
Examination of Tourist's Attitudinal and Behavioral Loyalty :
Comparison between Domestics and International Tourists" in Journal of
Vacation Marketing (2009) vol.15 issue 2 (the 2nd Quarter)
- Publication
: "An Exploratory Study of Thai and Foreign Tourists' Loyalty toward
Bangkok" in Sasin Journal of Management (2006) vol.12 no.1
- "An
Exploratory Study of Thai and Foreign Tourists' Loyalty toward Tourism
Destination in Chonburi Province" ในวารสาร วิทยาการจัดการ
มหาวิทยาลัยขอนแก่น ปีที่ 3 ฉบับที่ 1 เดือนมกราคม-มิถุนายน 2549
- "The
Study of Tourists Perception toward Ubon Ratchani Province, Thailand
and Passing Chong-Mek to Champasak Province, Laos People's Democration
Republic" in Journal of Global Business Review, Vol 8, August 2006
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